Available for contract and freelance work. Reach me at my inbox.
Tommy Pyatt
Freelance Web Developer · Adobe Commerce & Hyvä Specialist
About
Freelance web developer with 13+ years of experience building for ecommerce and small businesses. My deepest specialism is Adobe Commerce and Hyvä, where I hold the Adobe Commerce Frontend Expert certification and have delivered high-performance, accessible storefronts for leading UK agencies and retailers, with a proven track record of measurable gains in site speed, accessibility, and maintainability.
Beyond that ecosystem I take on wider frontend and product work: modern JavaScript, Tailwind CSS and Alpine.js builds, and full projects for small businesses. Equally comfortable leading frontend teams and mentoring developers as contributing hands-on across complex multi-store environments.
Based in Manchester, working remotely. AI development tooling (Claude Code in particular) is a core part of how I build and problem-solve.
Experience
Founder / Freelance Developer
Remote
- Founded and building IndieMenu, a commission-free online ordering platform for independent UK restaurants and takeaways.
- Available for contract and freelance work alongside this, 3-4 days per week, with a deep specialism in Adobe Commerce and Hyvä.
Magento Frontend Developer
The Pixel · Remote
- Led the frontend build for a major Adobe Commerce client using Hyvä, setting new benchmarks for site performance and maintainability.
- Acquired Adobe Commerce Frontend Expert certification.
- Integrated and customised Hyvä themes across complex multi-store environments, increasing client Lighthouse scores by up to 40%.
- Implemented advanced UI features using Alpine.js and optimised CSS/JS bundles to achieve sub-second load times.
- Collaborated with backend, QA, and DevOps on continuous integration and deployment via Adobe Commerce Cloud.
- Provided technical mentorship on Magento 2 frontend best practices and WCAG accessibility compliance.
Senior Magento Frontend Developer
Elementary Digital · Manchester, Hybrid
- Led frontend delivery across multiple Adobe Commerce projects, driving adoption of modern Hyvä-based architectures.
- Built performant storefronts using Hyvä, Tailwind CSS, and Alpine.js, becoming one of the team's primary Hyvä specialists.
- Developed custom Magento modules from scratch (registration.php, module.xml, di.xml), including service definitions and dependency injection configuration.
- Implemented plugins (interceptors) and observers to extend core Magento behaviour, avoiding core code modification and preserving upgrade compatibility.
- Authored data patches and schema patches for version-controlled, repeatable database changes across AWS-hosted environments (dev, staging, production), managing the deployments myself.
- Delivered a bespoke WordPress site end-to-end alongside core ecommerce work.
- Completed BigDev 2024 training, achieving BigCommerce certification.
Senior Frontend Developer
Leesa Sleep · Manchester
- Rapidly onboarded to Shopify, hitting the ground running and delivering value within the first weeks.
- Took full ownership of European stores, resolving stability issues and significantly improving maintainability.
- Advised a predominantly US-based team on best practices and performance optimisations.
- Introduced modular, scalable development practices including client-side rendering via Mustache.
Senior Frontend Developer
Space 48
- Delivered several end-to-end Magento 2 builds alongside ongoing maintenance work for existing clients.
- Led the full frontend build for Cox & Cox, which won Best Upgrade at Magento Imagine 2018.
- Drove adoption of automation technologies including Gulp; mentored and supported the wider frontend team.
- Attained Magento 2 Frontend Developer Certification.
Implementation Lead
Ampersand Commerce · Manchester
- Returned in a lead capacity, taking on project planning, estimating, and delivery tracking responsibilities.
- Delivered two full Magento 1 builds and contributed to a complex multi-site Magento 2 project with a bespoke SASS framework and React/Redux frontend stack.
Frontend Developer
Boohoo Group PLC · Manchester
- Key contributor to a major Magento platform upgrade and responsive re-theme, delivering a significant release on schedule.
- Introduced object-oriented JavaScript practices and gained experience with Mercurial, SASS, and Jira.
Frontend Web Developer
Ampersand Commerce
- Led frontend delivery on several ecommerce builds, working closely with backend, design, QA, and PM teams.
- Led the frontend implementation for Poundland, which subsequently ranked in the top 10 major UK retailers in 2014 per Sitemorse.
- Developed full bespoke checkout experience for Magento 1 using BackboneJS.
- Introduced new coding standards and automation frameworks; acquired Magento Frontend Developer Certification.
Frontend Web Developer
Netcars (now RAC Cars)
- Owned all frontend development within a small team delivering a large ASP.NET solution, taking initiative and learning rapidly on the job.
Skills
Frontend
Adobe Commerce & Hyvä
Product build (IndieMenu)
AI-assisted development
Tools & Workflow
Leadership
Certifications
- Adobe Commerce Frontend Expert
- Magento 2 Frontend Developer
- Magento Frontend Developer
- BigCommerce BigDev
Notable Work
Cox & Cox
Led the full Hyvä frontend rebuild. Won Best Upgrade at Magento Imagine 2018.
Poundland
Led the frontend implementation. Ranked in the top 10 major UK retailers by Sitemorse in 2014.
Projects
Founded and built IndieMenu, a commission-free online ordering platform for independent UK restaurants and takeaways, so owners keep more of every sale and their own customer data.